WayOut Adventure Rentals (“WayOut,” “we,” “us,” or “our”) operates the website located at https://wayoutadventurerentals.com and provides delivery-based outdoor gear rental services in the Asheville and Western North Carolina area. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have with respect to your personal information.

By visiting our website or using our services, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

1. Information We Collect

1.1 Information You Provide Directly

When you make a reservation, contact us, or interact with our services, we may collect:

• Full name
• Email address
• Phone number
• Delivery address and lodging information (including hotel or short-term rental name)
• Payment card information (processed securely through our third-party payment processor)
• Rental preferences, dates, and selected equipment
• Communications you send to us, including support inquiries and feedback
• Group size, skill level, or other trip details you choose to share

1.2 Information Collected Automatically

When you visit our website, we and our technology partners may collect certain technical information automatically, including:

• IP address and approximate geographic location
• Browser type, operating system, and device type
• Pages visited, time on page, and navigation paths
• Referring URL (the page that sent you to our site)
• Cookies and similar tracking technologies

1.3 Information from Third Parties

If you book through an online travel agency (OTA) such as TripAdvisor, Viator, or GetYourGuide, that platform may share booking-related information with us to fulfill your reservation. We may also receive information from lodging partners who refer guests to our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Fulfilling Your Reservation

• Processing and confirming your rental booking
• Coordinating gear delivery and pickup at your location
• Providing setup assistance and pre-experience instructions
• Sending delivery window notifications via SMS or email
• Communicating changes, cancellations, or weather-related updates

2.2 Customer Communications

• Sending booking confirmation and receipt emails
• Requesting post-experience reviews
• Responding to customer service inquiries
• Sending service updates or operational notices relevant to your booking

2.3 Business Operations and Improvement

• Analyzing booking patterns, capacity utilization, and revenue by product
• Improving website performance, content, and booking flow
• Monitoring and protecting against fraud or misuse
• Maintaining internal records and complying with legal obligations

2.4 Marketing Communications

With your consent or where permitted by applicable law, we may send you promotional emails about new services, seasonal availability, or special offers. You may opt out of marketing emails at any time by clicking the unsubscribe link in any such message or by contacting us directly. Opting out of marketing does not affect transactional communications related to your booking.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate essential site functions and to understand how visitors interact with our content.

3.1 Types of Cookies We Use

• Essential cookies: Required for the booking engine and site functionality to operate. These cannot be disabled without breaking core features.
• Analytics cookies: Used to measure traffic patterns, page performance, and user behavior (e.g., Google Analytics). Data is aggregated and not tied to individual identity.
• Marketing cookies: Used to support retargeting campaigns on platforms such as Meta and Google. These track whether you have visited our site so that ads can be served to you on other platforms.

3.2 Managing Cookies

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect site functionality. For analytics opt-out, visit https://tools.google.com/dlpage/gaoptout. For ad-related opt-outs, visit the Digital Advertising Alliance at https://optout.aboutads.info.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

4.1 Service Providers

We share information with third-party vendors who assist us in operating our business, including:

• Booking and reservation management platforms (BookingTerminal)
• Payment processors (who handle card data under PCI DSS compliance)
• Email and SMS communication providers
• Website analytics providers (Google Analytics)
• Advertising platforms (Meta, Google) for retargeting and campaign measurement

These service providers are contractually restricted from using your information for any purpose other than providing services to us.

4.2 Online Travel Agencies

If you booked through an OTA (TripAdvisor, Viator, GetYourGuide, or similar), we may share booking fulfillment information with that platform as required to process and confirm your reservation.

4.3 Legal Requirements

We may disclose information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect the rights, safety, or property of WayOut Adventure Rentals, our customers, or the public.

4.4 Business Transfers

If WayOut Adventure Rentals is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and if your information becomes subject to a materially different privacy policy.

5. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are generally retained for a minimum of three years for accounting and legal purposes. You may request deletion of your information subject to the limitations described in Section 6.

6. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that inaccurate or incomplete information be corrected.
• Deletion: Request that we delete your personal information, subject to our legal and operational obligations.
• Opt-out of marketing: Unsubscribe from promotional communications at any time.
• Data portability: In certain circumstances, request that we provide your information in a portable format.

To exercise any of these rights, contact us at the information provided in Section 10. We will respond within a reasonable timeframe. We may need to verify your identity before processing your request.

6.1 North Carolina Residents

North Carolina residents may have additional rights under applicable state privacy laws. We do not sell personal data as defined under applicable North Carolina statutes. If you have questions about your rights under North Carolina law, please contact us directly.

6.2 California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) may provide you with additional rights, including the right to know what personal information we collect and share, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, contact us using the information in Section 10.

7. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

8. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and secure payment processing through PCI DSS-compliant third parties.

No method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

9. Third-Party Links

Our website may contain links to third-party websites, including trail resources, lodging partners, and tourism platforms. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their policies before providing any personal information.

10. Contact Information

If you have questions about this Privacy Policy, want to exercise your rights, or have a complaint about our data practices, please contact us:

WayOut Adventure Rentals

Website: https://wayoutadventurerentals.com

Service Area: Asheville and Western North Carolina

We will respond to privacy-related inquiries within 30 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the effective date at the top of this document and, where appropriate, notify you by email or through a notice on our website. Your continued use of our website or services after the effective date of any update constitutes your acceptance of the revised policy.